Great speechwriting?
It should be poetic.
It should be mellifluous.
It should be the music of words.
It should be aimed at your head and your heart and your gut.
 Good speechwriting?
(…) A speech isn’t an essay or a policy document. A speech isn’t the time for a tonne of technical detail (…) A speech says more with less.
 A speech has a heartbeat.
 A speech tells a story.

Rodger Evans
Posted by Isabelle le 2016-05-01