Look at Shakespeare: what are the great moments of his work? The sword fights? No, the speeches, when someone steps downstage and says, let me tell you what it is, let me tell you what it could be, lend me your ears. The speeches, and the balcony scene. Those are the parts we remember. Done right, a good speech can change the world.
Dain Dunston
Posted by Isabelle le 2016-05-01
Here’s a secret a speechwriter can never forget: people don’t care that much about strategy, or sales goals or market share. They may say they do, but that’s not it. They want to be inspired. They want to be part of something meaningful and big. And our job is to show them what that feels like. Every speech is a hero’s journey. But the hero isn’t the speaker up on the stage. No, no, no. In our theater, the hero is the man or woman out there in the audience looking for something that will (…) finally let them become the person they long be.
Dain Dunston
Posted by Isabelle le 2016-05-01