Dear speech-fans and -friends,

As European leaders in office for the 2014-2019 period were ending their mandates and their successors were getting ready, speeches delivered this past October focused mainly on achievements and lessons learnt. 

The President of the European Central Bank, Mario Draghi, used the end of his term as “an opportunity to look beyond the cut and thrust of current events and to reflect on the past, trusting that the experiences we have had and the lessons we have learned, may be useful for others”.

You’ll find a selection of quotes from speeches delivered by the outgoing Presidents of the European Central Bank, European Council, and European Commission below, and under ‘Read more’.

I am just back from the 2019 Professional Speechwriters Association’s World Conference and I am amazed, once again, and year after year, by how much we learn, how deep we connect, how motivated we come back from this unique gathering. 

What better way to keep up this spirit than read the brand new second edition of ‘The political speechwriter’s companion’ by Robert Lehrman and Eric Schnure? I review and recommend the book in the Bibliography section.

Looking forward to seeing many of the Brussels-based readers of this newsletter at Eric Schnure’s booktalk this week. 

Best wishes,

Great speeches,

Isabelle

www.logospathosethos.eu

 

Ethos

Combined with simple and elegant structure (three qualities), building a bridge toward the audience, quotes, and other rhetorical devices

In a few weeks, I will come to the end of my term as President of the European Central Bank. Such occasions provide an opportunity to look beyond the cut and thrust of current events and to reflect on the past, trusting that the experiences we have had and the lessons we have learned, may be useful for others (…).

Today, I would like to focus on three qualities that often appear to inform what we think of as good decision-making: knowledge, courage and humility.

Read the full speech here: Mario Draghi, Acceptance speech for the Laurea Honoris Causa from the Università Cattolica, 11 October 2019

 

Ethos

here as well combined with simple and elegant structure (three reasons for gratitude), building a bridge toward the audience, personal anecdotes, storytelling, quotes, and other rhetorical devices

This may perhaps be the greatest challenge of our times – how to make out of politics what it once was: acting and thinking for the common good.

Read the full speech here: Donald Tusk, Athens Democracy Forum 2019, 9 October 2019

 

Building a bridge toward the audience – the leading theme in this speech – combined with storytelling with the speech peppered with jokes and anecdotes

The first thing to know about our transatlantic relationship and what makes it so special, is that it is first and foremost a friendship.

Allow me to tell you a story close to my heart.

Discover the story in the full speech here: Jean-Claude Juncker, to the American Chamber of Commerce to the EU for the award of Special Bridge Builder, 2 October 2019

 

Numbers? Select one, the one you want the audience to remember

If there is one number that you mention, it is not necessarily the “two percent, closed to, but below”* but it is 11 million of those jobs that were created.

Watch the full speech here: Christine Lagarde, Mario Draghi's official farewell event, 28 October 2019

*= The European Central Bank aims for an annual rate of inflation of “below, but close to, 2% over the medium term”.

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