L'art de la persuasion
Just as anyone writing speeches for a European audience will benefit from reading Aristotle’s Rhetoric, anyone preparing a speech for a Chinese audience – i.e. more and more European speechwriters – will be well advised to read Guiguzi’s First treatise on rhetoric. Good news: this old Chinese classic has been translated into English. It provides much needed keys to understand what China means and what Europe can say (or not) if it wants to be heard, understood, and convince.