Here is a selection of books on speeches and speechwriting that can help speechwriters, speakers, and speech-fans and –friends.

L'art de la persuasion

L'art de la persuasion
Published by Rivages
Published in 2019

Just as anyone writing speeches for a European audience will benefit from reading Aristotle’s Rhetoric, anyone preparing a speech for a Chinese audience – i.e. more and more European speechwriters – will be well advised to read Guiguzi’s First treatise on rhetoric. Good news: this old Chinese classic has been translated into English. It provides much needed keys to understand what China means and what Europe can say (or not) if it wants to be heard, understood, and convince.


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