Logos, pathos, ethos is back with its summer harvest.
With major elections coming up, several speeches ask what kind of rhetoric we need.
Also in this newsletter, some epideictic speeches - as examples of how commemorating an anniversary can serve as a springboard - and a selection on the beauties of multilingualism. Find more on logospathosethos.eu.
To help you ‘ignite change through speeches, stories, ceremonies and symbols’, the Bibliography section reviews Nancy Duarte’s 2016 book : ‘Illuminate’, together with other useful titles. More under : logospathosethos.eu/bibliography
In just four weeks, speechwriters from all over the world will meet at the Professional Speechwriters Association World Conference. Let us know if you go so that we can meet there – you can still register.
What kind of rhetoric do we need?
The current lack of public and political engagement in fact-based decision-making even has people asking, have we have entered a "post-factual" era of democracy? One in which the public identifies with populist rhetoric and decisions are made based on fears and assumptions, because people feel science and politics have left them behind.
Read the full speech here : Carlos Moedas, Europe's voyage towards an open global research area, EuroScience Open Forum, 25 July 2016Read more
This is THE book to start with as a new political speechwriter but also to go back to as an experienced speechwriter.
For this second edition, Robert Lehrman and Eric Schnure have built on their experience as chief speechwriter and speechwriter to former Vice-President Gore and as teachers mainly in the United States but also in Europe, Asia, and [...]
« The European Union can be destroyed – and more importantly, with it the peace, democracy and prosperity for which it stands. It is an important realisation: nothing is irreversible. But having said this: nothing is inevitable either. We ain’t dead yet (…) Let history not surprise us, but let us surprise ourselves. -- Frans Timmermans, Fut... »Frans Timmermans
Dear speech-fans and -friends,
“A politician is a man who thinks of the next election, while a statesman thinks of the next generation”.
Together with its relevance for us today, this makes it our quote of the month.
If you want to find out who used it, read this month selection of quotes.
European speeches in June have dealt with – obvioulsy - the referendum in United Kingdom, but also history, Asterix and football.
Logos, pathos, ethos will be back after the summer.
Have a fruitful break.
Why does the art of
speeches matter so much?
Speechwriter Simon Lancaster explains it quite well in his Ted talk: (watch:) Speak like a leader. It is becoming viral within the speechwriting community and for good reason.
This month harvest of speeches illustrates his point, by revealing once again the great potential of remembrance speeches, in Hiroshima, Verdun, or on Europe Day.
If you understand French, (écoutez:) La parole comme une arme: l'éloquence en politique. Cette émission radiophonique d’une heure est consacrée à l’éloquence de la politique française mais ses conclusions valent bien au-delà de l’hexagone.
Enjoy this selection,
The point I’m making here is very serious : The reason we all used to learn rhetoric at school was because it was seen as a basic entry point to society. How could society be fair unless everyone had equal ability to articulate and express themselves ? Without it, your legal systems, your political systems, your financial sytems are not fair. It should be of intense concern to all of us that education in this has been narrowed to a very small and powerful elite (…)
Let’s revive rhetoric, let’s really reinvigorate debates around the world and let’s really give every child on the planet to become a leader. What should we call this grand initiative ? Well here’s an idea. How about : democracy ?
(Full speech:) Simon Lancaster, Speak like a leader, April 2016
Commemorating Europe Day
What has happened to you, the Europe of humanism, the champion of human rights, democracy and freedom?
What has happened to you, Europe, the home of poets, philosophers, artists, musicians, and men and women of letters?
What has happened to you, Europe, the mother of peoples and nations, the mother of great men and women who upheld, and even sacrificed their lives for, the dignity of their brothers and sisters?
(Full speech:) Pope Francis, Conferral of the Charlemagne Prize, 6 May 2016 (also available in Arabic, German, French, Italian, Polish, and Portuguese)
As we celebrate Shakespeare on the 400th anniversary of his death
Look at Shakespeare: what are the great moments of his work? The sword fights?
No, the speeches,
when someone steps downstage and says, let me tell you what it is, let me tell you what it could be, lend me your ears.
The speeches, and the balcony scene. Those are the parts we remember.
Done right, a good speech can change the world. (…)
Here’s a secret a speechwriter can never forget: people don’t care that much about strategy, or sales goals or market share. They may say they do, but that’s not it.
They want to be inspired. They want to be part of something meaningful and big. And our job is to show them what that feels like.
Every speech is a hero’s journey. But the hero isn’t the speaker up on the stage.
No, no, no.
In our theater, the hero is the man or woman out there in the audience looking for something that will (…) finally let them become the person they long be.
Want more speeches ? Read this monthly selection and the best of the 2016 Cicero Speechwriting Awards.
Want more inspiration ? Join the 2016 World Conference of the Professional Speechwriters Association. PSA offers a special 15% discount to Logos, Pathos, Ethos readers with the code LPE15.
Enjoy this selection,
Perhaps you need an outsider, somebody who is not European, to remind you of the magnitude of what you have achieved.
Dear speech-fans and -friends,
Most of the speeches this month have a common theme:
From H-D Gensher’s most famous quotation that we recall as he just passed away,
to European current affairs,
to forward-looking speeches delivered in places of former divisions, in Cyprus and between the United States and Cuba,
to George Clooney’s reminder of how to deal with giant numbers.
This common theme is refugees.
This selection is completed by Al Gore’s Case for optimism and shines a spotligh on some of the best rhetorical devices,
and a few lines from Imre Kertész’s Nobel Lecture Eureka - on the occasion of his passing away on 31 March 2016 - as an invitation to explore Nobel Lectures.
Looking forward to your comments and reactions,
It’s too much to talk about giant numbers.
It’s actually easy to dismiss giant numbers.
But it’s very hard to dismiss a young child sitting on the ground crying when her mother’s telling the story about how she left.
Former German Foreign affairs Minister H-D Gensher’s most famous quotation
Wir sind heute zu Ihnen gekommen, um Ihnen mitzuteilen, dass heute Ihre Ausreise…
We have come to you today, to announce, that today, your leaving the country …
To refresh our memory on this speech: The Guardian