Welcome to this website devoted to the art of speeches in Europe today. Logos, pathos, ethos brings you some of the best quotes, speeches, and rhetorical tips. As its name suggests, this multilingual website is inspired by the long-standing European tradition of the art of speeches stretching back over twenty-five centuries. It seeks to shine a spotlight on speeches that matter on the European stage today.

Logos Pathos Ethos, May 2016

Dear speech-fans and -friends

As we celebrate Shakespeare on the 400th anniversary of his death

Look at Shakespeare: what are the great moments of his work? The sword fights?

No, the speeches,

when someone steps downstage and says, let me tell you what it is, let me tell you what it could be, lend me your ears.

The speeches, and the balcony scene. Those are the parts we remember.

Done right, a good speech can change the world. (…)


Here’s a secret a speechwriter can never forget: people don’t care that much about strategy, or sales goals or market share. They may say they do, but that’s not it.

They want to be inspired. They want to be part of something meaningful and big. And our job is to show them what that feels like.

Every speech is a hero’s journey. But the hero isn’t the speaker up on the stage.

No, no, no.

In our theater, the hero is the man or woman out there in the audience looking for something that will (…) finally let them become the person they long be.

Dain Dunston, The Downside of Up: The Outrageous Fortune of Being a Speechwriter, 2016 Cicero Speechwriting Grand Award, delivered at the 2015 World Conference of the Professional Speechwriters Association

 

Want more speeches ? Read this monthly selection and the best of the 2016 Cicero Speechwriting Awards.

Want more inspiration ? Join the 2016 World Conference of the Professional Speechwriters Association. PSA offers a special 15% discount to Logos, Pathos, Ethos readers with the code LPE15.

Enjoy this selection,

Isabelle


Perhaps you need an outsider, somebody who is not European, to remind you of the magnitude of what you have achieved. 

President Obama, Address to the People of Europe, Hannover, Germany, 25 April 2016

 

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L'art de la persuasion

L'art de la persuasion - Logos Pathos Ethos
Guiguzi

Just as anyone writing speeches for a European audience will benefit from reading Aristotle’s Rhetoric, anyone preparing a speech for a Chinese audience – i.e. more and more European speechwriters – will be well advised to read Guiguzi’s First treatise on rhetoric. Good news: this old Chinese classic has been translated into English. It pro[...]
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Quotation of the day

« Three weeks ago, an (…)attack took down Dyn, a central name service provider, disabling access to Twitter, SoundCloud, Spotify, Reddit and a number of other popular services for hours at a time. The attack managed to reach unprecedented size by harnessing the collective firepower of so-called Internet of Things devices — often poorly secured pr... »
Julian King
Posted by Isabelle
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Logos Pathos Ethos, April 2016

Dear speech-fans and -friends,

Most of the speeches this month have a common theme:

From H-D Gensher’s most famous quotation that we recall as he just passed away,

to European current affairs,

to forward-looking speeches delivered in places of former divisions, in Cyprus and between the United States and Cuba,

to George Clooney’s reminder of how to deal with giant numbers.

This common theme is refugees.

This selection is completed by Al Gore’s Case for optimism and shines a spotligh on some of the best rhetorical devices,

and a few lines from Imre Kertész’s Nobel Lecture Eureka - on the occasion of his passing away on 31 March 2016 - as an invitation to explore Nobel Lectures.

Looking forward to your comments and reactions, 

Isabelle


Numbers numb.

It’s too much to talk about giant numbers.

It’s actually easy to dismiss giant numbers.

But it’s very hard to dismiss a young child sitting on the ground crying when her mother’s telling the story about how she left.

G. Clooney - of refugee descent (sic) - meeting Syrian refugees, 15 March 2016

 

Former German Foreign affairs Minister H-D Gensher’s most famous quotation

(English below)

Wir sind heute zu Ihnen gekommen, um Ihnen mitzuteilen, dass heute Ihre Ausreise…

We have come to you today, to announce, that today, your leaving the country …

H-D Genscher, to 4500 East-Germans who had sought refuge in the German Embassy in Prague, 30 September 1989

To refresh our memory on this speech: The Guardian

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Logos Pathos Ethos, March 2016

Dear speech-fans and friends,

The art of speeches is an old enough discipline to keep us from believing the challenges we face are totally new to mankind.

Looking back to history, we can find in leaders confronted to dangers and difficulties some wisdom, vision, and inspiration.

And good stories. And good quotes.

This month’s harvest provides a few examples.

Isabelle

 

 

If you read only one speech this month, read this one

by Umberto Eco,

delivered in 2012 when he received the Treaties of Nijmegen Medal.

To decide and recognize what, in a tolerant vision, would remain intolerable for us, is the kind or borderline that Europeans are called to trace every day, with a sense of equity and with the constant exercise of that virtue that, since Aristotle, philosopher called Prudence.

In this philosophical sense, prudence does not mean reluctance to take risks, and does not coincide with cowardice. In the classical sense of phronesis, prudence is the ability to govern and discipline oneself by the use of reason.

Umberto Eco, receiving the Treaties of Nijmegen Medal, 7 May 2012

 

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Logos Pathos Ethos, February 2016

Dear speech-fans and friends,

From Holocaust Remembrance Day to the World Economic Forum to the State of the Union in Washington, January calls for great speeches.
Here is your monthly selection of powerful lines and rhetorical tools.

Whether you craft or collect quotations, you may be interested to read more on the power of virtuous quotes in this piece of research published in the January-February 2016 issue of the Harvard Business Review.

What will you do on March 15th, for World Speech Day ?

Let’s collect our ideas for the next issue.

Isabelle

 

Build the speaker’s ethos:

Remembrance 1945

As a German born in 1955, I did not live through the darkest times in the history of my country. But the mass murder committed by the Nazis in the name of my nation was the reason I became involved in politics, as I vowed: Never again.

I say this as a German, as a politician and as a father:

We must keep the memory alive.

We must tell our children about the crimes committed in Theresienstadt, in Auschwitz, Birkenau and elsewhere. We must do so for the sake of our children, we must tell them so that their children will tell the next generation.

Remembering hurts, but we must teach our children how this unique crime in human history, these barbaric acts of evil could happen in one of the most modernized societies of that time.

European Parliament President Martin Schulz, Holocaust Remembrance Day, 27 January 2016

 

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Logos Pathos Ethos, January 2016

Dear speech-fans and friends,

The last weeks of 2015 focused on the Conference of Parties (COP 21) in Paris and offered what we like:

logos, pathos, and ethos in many speeches, from President of Kiribati to UN Secretary General Ban Ki-moon …

and a selection of compelling and memorable stories, including the Conference itself.

May this reading inspire us as we start 2016: Happy New Year! 

Isabelle

 

Mr President, as Chair of this forum, I commend your leadership and your initiative.

H.E. Mr. Anote Tong, President of Kiribati, COP 21 Opening speech, 30 November 2015

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