Bienvenue sur ce site consacré à l’art du discours aujourd’hui en Europe. Logos, pathos, ethos offre une sélection des meilleurs discours, citations et conseils de rhétorique. Comme son nom l’indique, ce site multilingue tire son inspiration de la longue tradition de l’art du discours née dans le berceau de l’Europe il y a vingt-cinq siècles. Son ambition est de mettre en lumière les discours qui comptent sur la scène européenne aujourd’hui.

Logos Pathos Ethos, November 2018

Dear speech-fans and -friends,

Just back from the Professional Speechwriters Association ‘s 2018 Word Conference: the opening keynote speech was a call for going high when they go low (Philip Collins wrote this book I recommended last year) and the closing keynote session focused on ‘Enough said : What’s gone wrong with the language of politics’, with New York Times CEO, Mark Thompson interviewed on his book. 

I had already recommended the first one in the bibliography. I’ve read the second one and recommend it to anyone who wonders what has happened – when and how – and what to do. With these two highlights of the conference and everything in between, as well as the conversations during the breaks, it’s definitely a call to do our best, especially in times of important elections on the other side of the Atlantic this week, and on our side next spring.

Next to an updated bibliography, you'll find the monthly selection of what good rhetoric is below.

Best wishes,

Great speeches,

Isabelle

 

A rhetorical treasure from the Professional Speechwriters Association’s 2018 World Conference

Too much and for too long, we seemed to have surrendered personal excellence and community values in the mere accumulation of material things.  Our Gross National Product (…) counts air pollution and cigarette advertising, and ambulances to clear our highways of carnage. It counts special locks for our doors and the jails for the people who break them.  It counts the destruction of the redwood and the loss of our natural wonder in chaotic sprawl.  It counts napalm and counts nuclear warheads and armored cars for the police to fight the riots in our cities.  It counts Whitman's rifle and Speck's knife, and the television programs which glorify violence in order to sell toys to our children.  Yet the gross national product does not allow for the health of our children, the quality of their education or the joy of their play.  It does not include the beauty of our poetry or the strength of our marriages, the intelligence of our public debate or the integrity of our public officials.  It measures neither our wit nor our courage, neither our wisdom nor our learning, neither our compassion nor our devotion to our country, it measures everything in short, except that which makes life worthwhile. 

Robert F. Kennedy, Remarks at the University of Kansas, 18 March 1968

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Enough said

Enough said - Logos Pathos Ethos
Mark Thompson

Si vous voulez comprendre comment le discours public est passé de l'éloquence mesurée des pères fondateurs au discours politique soi-disant "non-politique"; si vous croyez en l'importance du discours public et que dans le monde politique et des politiques publiques, "les mots sont des actes et ont des conséquences"; si vous [...]
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Citation du jour

« The Paris Agreement on climate change is a monumental triumph for people and planet (…) In the face of an unprecedented challenge, you have demonstrated unprecedented leadership. Climate change is the defining challenge of our time (…) I have visited the climate front lines, from the Arctic to Antarctica and to the Amazon, from the Sahel to t... »
Ban Ki-moon
Posted by Isabelle
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Autres newsletters

Logos Pathos Ethos, October 2018

Dear speech-fans and -friends,

One speech stands out this month: it mobilises a whole range of rhetorical forces and ammunition to serve a message that concerns all of us. This speech is the United Nations Secretary General’s call for action on climate change, delivered on 10 September 2018. 

If you read only one speech this month, read this one! Which is why, exceptionally, there is only one speech in this newsletter. 

One speech, but myriad rhetorical devices. I’ve identified some of them below, and under "Read more".

Very important as well: the Professional Speechwriters Association’s 2018 World Conference starts in just three weeks in Washington, DC. I will be there. Let me know if you will.

Best wishes,

Great speeches,

Isabelle

 

How to address the audience

Dear friends of planet Earth,

 

Start with a bang

I have asked you here to sound the alarm.

Climate change is the defining issue of our time – and we are at a defining moment.

We face a direct existential threat.

Read the full speech here : Antonio Guterres, Remarks on climate change, 10 September 2018

Watch the full speech here 

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Logos Pathos Ethos, September 2018

Dear speech-fans and -friends,

Welcome back!

Here’s your selection of the best quotes and speeches delivered over the summer. 

Stories emerge as a leading theme.

Why do we tell stories?

Why is it important to tell them? 

Why do they work so powerfully in speeches?

Of course, I mean well-chosen and well-told stories. The Bibliography section on this website has several references that explain what a story is (in contrast to anecdotes), how to set the scene and build the character so that the audience will be eager to listen to what happens next and will remember your message. 

You’ll find these and more examples of what good rhetoric is below.

Best wishes,

Great speeches,

Isabelle

 

Why do we tell stories ?

Many (people) have already forgotten.

Little by little, perspectives have changed.

Stories have been misremembered.

The danger of memories is that they do not die suddenly –

they fade, and they are distorted.

It's in all of our interests to constantly refresh them.

Read the full speech here: Cecilia Malmström, Transatlantic trade in turbulent times, Brussels, 19 July 2018

 

I mention this story for three reasons. First, I want to pay tribute to Mr Brookins and all other American soldiers for their courage and bravery (…). Secondly, because many (…) who were there that day in December 1944 are no longer around to tell the story themselves. (…)The third reason is that this story shows the unbreakable bond that makes the transatlantic partnership what it is. This bond explains a lot about how we have been able to come so far together.

Read the full speech here: Jean-Claude Juncker, 'Transatlantic relations at a crossroads', Washington, 25 July 2018

 

Stories are memorable

(English below)

Solche Schilderungen lassen mich nicht los.

Die ganze Rede auf Deutsch: Frank-Walter Steinmeier, Gespräch mit Bürgern aus der Nachbarschaft, 22. August 2018

 

I can’t forget these stories.

Read the full speech: Frank-Walter Steinmeier, Turkish-German coffee afternoon, 22 August 2018, translated into Englishand in Turkish, given the subject and the audience.

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Logos Pathos Ethos, July 2018

Dear speech-fans and -friends,

A wind of bracing openings, unexpected quotes, and refreshing tropes has been blowing on this past month’s speeches. 

They are more than welcome; they are necessary to renew the debate on the future of Europe, ahead of the European elections next year.

You’ll find these and more examples of what good rhetoric is on: www.logospathosethos.eu

Have a relaxing and inspiring summer. This newsletter will be back for the September issue.

Best wishes,

Great speeches,

Isabelle

 

Make it easy to grasp

It means that by the time I’ve finished this short speech, somewhere in the world another five women will have lost their lives through complications in pregnancy or childbirth. And twenty more will suffer lifelong pain or disability.

Contrast

It’s not “just a woman’s problem” – it’s an insult to all humanity.

Rhetorical question

As the Bill and Melinda Gates Foundation estimated, every dollar spent can save up to six dollars which can then be used for housing, sanitation and other services. So how can we afford not to?

When the speech comes full circle

It’s essential for helping us to achieve our global goals of healthy, happy and prosperous societies and economies. This is why I was determined to make women and girls the focus of this year’s European Development Days.

And why I am very happy to join you here today. Thank you very much.

Read the full speech here: Neven Mimica, No health without rights – women and girls decide, 5 June 2018

 

Unexpected simile

Beyen wrote: ‘Europe is like a giraffe: an animal difficult to define but easy to recognise.’ And fifty years on, that’s still a good description.

Tricolons, repetitions, quotes, crescendo, varied rhythm and much more :

Read the full speech here: Mark Rutte, The future of the European Union, 13 June 2018

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Logos Pathos Ethos, June 2018

Dear speech-fans and -friends,

Data has been all over the news this past month. Little surprise it ranks high in this selection of the best speeches and quotes to highlight its importance (Andrus Ansip), denounce abuse (Guy Verhofstadt), or restore hope in the future (Carlos Moedas). 

You’ll find these and more examples of what good rhetoric is on: www.logospathosethos.eu

If you read French, une nouvelle lecture vous attend dans la section Bibliographie. 

 

NB : Speaking of data, your data to receive this newsletter: the only data collected is your e-mail address, and a first name and surname in most cases (sometimes a nickname). You receive this monthly newsletter because you have expressed the wish to receive it, in most cases by registering on the website, or by sending an e-mail. Your data is stored in Belgium. You can ask it to be corrected or deleted at any time. You can unsuscribe at any time. Your data is not forwarded to anyone.

If you are fine with these, you will continue to receive this newsletter. If not, just reply to this mail with your request.


Best wishes,

Great speeches,

Isabelle

 

One word to remember

Today, we are here to discuss technologies that will change our world. For this, there is just one word to remember: data.

(with 21 occurrences in a 10-minute speech)

Read the full speech here, Andrus Ansip, Technologies that will change our world, 15 May 2018

 

The power of a question

You have to ask yourself how you will be remembered : as one of the three big internet giants, together with Steve Jobs and Bill Gates, who have enriched our world and our societies ? Or on the other hand, in fact as a genius who created a digital monster that is destroying our democracies and societies ? 

Watch the full speech here, Guy Verhofstadt, Conference of Presidents with Mark Zuckerberg, 22 May 2018 (starting at 11’.10’’)

 

Surprises, anecdotes, quotes, stories, 

and tricolons 

I look at the media, or I talk to people and so often all I hear is Doubt. Fear. Disbelief (…)

I think we are not "afraid" of new technologies so much as we are afraid of the loss that we think they will bring. Our lives. Our control. Our jobs.

Read the full speech here, Carlos Moedas, Horasis global meeting, 6 May 2018

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